Desire to progress

Humanity is hooked on to desire to progress. New revolution and technological advancements are the byproducts of our desire to progress. Our desire to progress is equally powerful as our fight and flight mode actions. We envision a better version of self. Advertisement: Many products and brands use this in their favor. They won’t tell …

Mere association tendency

Our brain likes to take shortcuts. It is programmed to take quick decisions. That has been a reason we call it monkey mind. How many times did you buy ice cream or soap or soda because your favorite superstar was selling it? Go out and check the signboards people selling sugar associate it with Happiness. …