Design

Last year I was reading on product design. I was fascinated seeing the innovation in this domain.  I picked up a design book (don’t remember which one) and made some notes after reading.  I found this file after cleaning up my system’s drive.

• Design implementation takes time, working on iterating and incremental upgrades helps.
• Communicate with developer as much as possible during the design process
• Design process
  • Product description (summary in short)
    • User brief (What a customer needs)
    • Developers brief (How will it be developed)
  • Research & Insights (Digging to find out, who is going to be users)
    • User Flows(A diagram showing journey of user inside our product, mostly user experience)
    • Personas(Various user roles and levels of different category of users who will be using the system). Non-Users(How does system reacts when a user tries to access, log-in or lands in the system without access)
  • Getting closer to your customer and understanding challenges.
    • One to one interview(Talking to each team members and understanding the challenges)
    • Questionnaires(Sending list of questions and asking for information which can be helpful in building product)
    • SWOT Analysis (??)
  • Idea Generation Phase
    • A stage where all stake holder join hands together and work on the use cases of product.
  • Solution
    • Prototype
      • Use pen paper or software, get mockup ready and tested.
    • Build and Iterate
  • Product (Build the real product)
• Idea Brief(Make a short description defining aim of project. It should be short, concise and open).
• The funnel of focus(Concept –> Idea –> Absolute focus).
• Research (In Detail)
  • Asking questions from stakeholder
  • Trying to understand the problem on which solution will be built
  • Usability testing(Seeing in front of you, how a user is using the product)
  • Visual Research(Materials which a designer will find useful for current project/system/flow)
  • Mood boards(Competitors aesthetic, typography, color over all experince learning)
  • SWAT Analysis (No clue, WTF ??)
• Competitors audit
• AN.A.B.C
  • Audience Need(Who is it for?, Are they crying out for it?).
  • Approach(How are we doing it, incrementally or all at once with 100% features?)
  • Benefit(Why should it be done? Will there be competitive advantage? Will you be first market with the idea?)
  • Competition(What will be your place in the market?)
• Typography, Color and Layout (Left it for now, will get back when getting into design part)

Ps: I am not an expert design guru or product manager. 🙂