Hype is synonymous to oxygen in the current startup ecosystem. It is not limited to calling oneself a thought leader or a serial entrepreneur. Everyone is an expert in something, everyone calls himself or team a hustler.

Most founders are under survivorship bias while investors on the hunt for a Unicorn. As a result, everyone gets into cheerleading mode. The positive side of this is good marketing, twitter mentions, and media coverage.

On the negatives, burn out and mental torture.

Like our lives, the most product gets one opportunity. The hype, tweet, podcast mentions can only take your product to a certain level. In the end, it is about solving the pain point of your customers and delighting them with support.

How much of this hype is worth pursuing?