We don’t like losing. It can be in a relationship, wealth or competition. What could be the reason:
- Our innate survival instinct?
We always like to continue winning or getting profit from our investments. It sounds irrational but we are more hurt losing something than gaining 2X the same.
At the same time our ego takes over and we continue striving for anything to stay consistent. It can be staying in a relationship even being treated like trash or knowing it is headed nowhere. After all, we have invested so much emotionally and we want to stay consistent.