Some tactics for creating and maintaining a cult.

  1. Create your own social reality: in simple terms create an echo chamber, limit external sources for news and information. Most modern-day ashrams across India follow these.
  2. Create a granfalloon: make members believe they are part of something bigger, use god or some cause as bait.
  3. Create commitment through rationalization trap
  4. Establish leaders credibility and attractiveness
  5. Send fund members out to proselytize the unredeemed and to fundraiser for the cult
  6. Distract members from thinking “undesirable “ thoughts.

Excerpt from “Age of propaganda.”