Building a product and selling it are two different things. In a price-conscious country like ours, the buying decision comes down to the price.
In such a situation it becomes a dilemma to build something for the niche or mass market.
“Beauty is no quality in things themselves: It exists merely in the mind which contemplates them, and each mind perceives a different beauty.” ― David Hume
Everything from the rule book of creating moats to marketing fails in our country. It takes ages to change peoples perception. It requires huge marketing budget in educating about the newly created category.
Some entrepreneurs fail to achieve product-market fit for this reason. They get frustrated, depressed and sad. They end up closing the enterprise.