I have been told time and again by my friends that Indian customers are stringy to price. Most haggle irrespective of their income or wealth.

My friends say we Indians don’t have the desire to progress or willingness to pay. We like to continue doing donkey work rather than paying for automation.

I do not agree with all these. If you are not creating enough value proposition and 10X over ROI no one will pay for it.

Why will I pay you anything if my life is getting 10X better?

India’s e-commerce growth is driven by discounts. This analogy does not play everywhere.