The power of Love is truly demonstrated by Rob Kelleher. Love wins overall pain, bias, negativity and keeps a high-pressure customer organization sailing against all odds. 

The author has tried covering every bit about South West airlines: founder, team, and culture. I have read books on Zappos, Walmart, Bigbasket. This falls on the same bucket, obsession with customers. 

The last chapter summarizes everything about the southwest, excerpt from the chapter. 

  • Find purpose you are crazy about
  • Make your life and work and adventure
  • Believe in people and they will believe in themselves
  • Don’t take yourself too seriously
  • Dare to dream
  • Be yourself
  • Dare to be different
  • Pursue love before techniques
  • Choose service over self-interest
  • Make spirit your competitive advantage
  • The choice is yours, choice is now