At times my friends tell me I am competing with a certain product, market or industry. This conversation gets dragged to infinity at times.

I have a standard template for the reply, I am painting my world with a unique paintbrush. I am working on solving customer’s pain points while sitting next to them. The only competition I see is ensuring customer happiness and delight.

Do I always succeed? I don’t, but I try to.

We need a small set of anchor customers and we have to delight them. Spending time on competitors is a distraction.