important

With a small team and limited resources, one has to be very cautious in what they are building. In the era of COVID19 sales have slowed down, license renewal has gone on hold.

When you are a small team and get a constant influx of ideas, getting carried away and building some new feature or product is normal. We should note that most software companies died not because unable to raise but because they failed to win customers. Building software is easy but building a salable product is difficult.

The era of build, raise, market, and sell cheaper has gone. Now for survival, you need people who will buy your product.

It is very important to build a salable product. Everything else should be considered noise.