Running a ship in uncharted territory is challenging. Most of it has surprises, good and bad. It’s the people who keep it sailing. It requires a lot of self-belief, focus, and grit. The complimentary skillset of an individual’s help in tough times.
The same goes with running a startup. In the end, it is about who you are building your company with aka, co-founders. How motivated and what all they are going to give up for this journey. Next comes the team where everyone plays their part like any football club, with time some move. The idea is the last part because it can change any day, anytime with the market.
If you intend to start, find that co-founder who will be there with you in the journey, who is going to be equally motivated as you and who has a complementary skillset. The journey is challenging, full of pain, uncertainty, and miseries. Don’t fall for the puff pieces or podcasts, interviews media, or startup influencers are selling you.
Dealing with people is must-have virtue for you both. Most startups die not because they run out of money; but because founders give up.
I understand this is against what everyone else in the industry preaches: market size.