Passion has become poison and, marketers, brands or, gurus are minting money out of it and propagates over various social media platforms or page3 or via YouTube.

The side effect: everyone is passionate about everything because they are chasing their peers. Passion has ended up becoming an invisible unicorn.

True passion comes from within, not lying to self and acting upon seeing others.

But our marketers have found a way for that too. Once you fail with passion, get into burnout mode, then pay a therapist or buy more from E-commerce without needing.