Sunk Cost is an evil vice. It makes us stick to our default like a frog in a well. As a founder or consumers, we are equally vulnerable to it.
We need to open our eyes and see all the options with an open mind for a win-win solution.
Sunk Cost throws us into a limited mindset zone.
Sunk Cost makes us lazier and less productive.
Sunk Cost hinders our future growth.
Am I vulnerable to it? Absolutely.