Software is an aid for efficient workflow, not replacement in most instances.
This realization makes product development easy.
It eliminates the resistance from the user, and they know your product exists to make their life less painful.
We cannot replace a doctor, engineer, lawyer, or Accountant with software.
But you can sell them your product as an aid that makes their life less painful. They will pay you for it.
We, humans, hate life threats be it a profession or personal.