During our catchups or demos, some customers will list out our competitors. I would get uncomfortable.
As we progressed in building Taghash, we realized the only competition worth focusing on is: solving customers’ pain. Once we solve it, we get paid both monetarily and via word of mouth.
All these years of existence: we spent less than a lakh rupees on marketing or promotions. Almost 90% of our sales closed via our customers connecting to potential.
It makes me humble and gives me a reason to be out there as a customer support person first, than a founder.