Most first-time founders get into the treadmill of matrics. And with the plethora of industries, each has its own defined set. The problem arises when they forget about running the organization with basic business fundamentals of revenue, sales, and profit.

In good times, no one asked for revenue and profit. People went on raising money on growth, GMV, and many others. With the bear market, everything is coming back to fundamentals.

It is a temporary but good change. Most resilient founders building a legacy for decades care less about metrics and more about fundamentals.