We live in a world where we are reminded by marketers what we don’t have. The father of consumerism has everything from skin enhancement to hair transplants to building artificial abs. If we fall for it, we become a headless chicken lost in the vicious cycle of want and want and more want.

We have everything, but still, we want something. In most times, we have no clue what we are looking for. We are lost in the availability trap and rush to grab it. It’s like we are running on a divided checklist of someone else.