Time and again, we’re asked how we came up with the idea of building Taghash. I always tell them that we were lucky to have an initial set of believers who genuinely felt the pain. It was their expertise and nuanced understanding that helped us build the product to where it is today.
We’ve followed this fundamental principle all these years: finding our first set of customers and co-building with them.
The advantage of this approach is two fold:
- We have the first user waiting for the product.
- We have someone who has a real problem and is willing to pay for it to be solved.
I understand that this is completely different from the traditional playbook of raising capital, evangelizing through marketing, and hoping customers will come.
The entire narrative of category creation, market leadership, and building something so “sexy” that people flock to it: something Apple perfected in the Steve Jobs era.It has largely faded with time.
In short, identifying your core offering and your true market will be the real differentiator.