Reading Customer Culture by Micheal D. Basch has been a refreshing read focused on building an organization, managing team, and delighting customers. In one of the chapters, the author talks about customer needs. He defined the journey in these stages. These are related to his experience in logistics service, as the book revolves around FedEx. …
Author Archives: Atul
Cats or Dogs
The success of any enterprise product depends on the team it caters. These teams have their working comfort. Some teams work like a herd of dogs, all in together. Success is for everyone resulting in shaping the organization. Some teams like to work as a herd of cats. Each is unique, in its own way …
buzzwords
Silence does not mean a sense of fear or some void. During the pandemic, I had the opportunity to interact with many founders. For many of them, nothing has changed because they have been running the business on simple fundamentals. Go to social media to learn about mambo jumbos around SaaS metrics. When key should …
lazy
Do only we humans fight with our brains? Is our brain lazy? The brain takes shortcuts and avoids high cognitive tasks. Is it because of our past? When we were hunter-gathers, be alive being the default? Is this reason we worry before even starting anything? The constant reminders of what we can not do? Can …
observation
What happened to our observation skills? We surrendered it to click through advertisement. Or we moved to the virtual world and raising cattle? Einstein got a clue about apple while being an idler, lazing around and observing. Wright brothers spent many days watching birds flying and observing. Once we start observing surroundings we become more …
Individuality
Individuality has disappeared, we are all in the business of copying be it a persona, work, or product idea. In random conversation, we get to hear about thought leaders et all. How every entrepreneur looks at the success of X and wants to become like them. Is it because copying, cloning is easy? We have …
attached
I watched Gulabo Sitabo on Amazon Prime yesterday. The movie got me thinking. I was born and raised in a small city in Bihar. I have seen how people get so hooked to one thing. It reminds me of our house my parents built with all sweat and hard work. My mother the idea of …
stories
I grew up listening to stories of fairies, ghosts, witches, and shrewd foxes from my grandma. It would depend on her mood, when happy it’s about fairies and prince/kingdom. The outcome would be union, happiness, and courage. When Grandma would be in the mood of sharing wisdom, the knowledge it will be about foxes, cows, …
Build
Some customers think they can build everything themselves and consider it as an advantage over their peers. The reason for it is very simple: Sunk cost and the Ikea Effect. The sunk cost of their knowledge and skill. How can it go to waste? Even though this is no more our primary task. The Ikea …
Wandering
I remember the early days of my 20’s. So much was all about exploration. From IRC to Linux distros to mailing lists. It feels nostalgic. Looking back now, I see the positive side of it. Getting lost, connected, lazying, or communicating has a positive side as well. When you are not looking for something, just …