Growing up with parents and grandparents in a Hindu family, celebrating festivals has special meaning. It is not about prayers, bowing to the gods alone. It was also about the grand feast and meeting relatives, cousins. Mother and Grandmom will be on fast. I think not even having water. They would prepare lots of prasad …
Author Archives: Atul
35
Happy birthday to me. I am 35 years old today, can’t thank enough to the creator. It has been a great ride so far: breathing and all body parts are intact. I have a company of great friends, mentors, and believers. What else do I need? Today will be like any another day: run/breath/coffee/calls(team/customer)/reading.
Ruskin Bond
Justbooks folks have started calling me Ruskin Bond fan. I have bought 90% of his books for reading from them. My friend’s joke saying that I am recreating my childhood, in all seriousness, I am catching up with it. While growing up, reading was the last thing for me. We were small-town boys happily playing …
team
Can you match the salary of your team member with what your well-funded competitor has offered him? Some people move for better pastures and, you cannot stop them. Change and moving on is a continuous journey of our life. We have build capitalism, our society on money and most follow it. On the contrary, what …
Other India
There is an India where we still celebrate Holi, Diwali, and smaller festivals. There is an India where eating out once/month is a celebration. There is an India where less is more. There is an India where a child gets incentivized for a new dress by scoring well in exams. There is an India where …
connect
I have been noticing some trends in the sales process. I have been able to connect and close most of my sales via the referral. In some cases exiting customers vouched for us and in many other friends whom I helped one or the other way in their journey. The relationship I built in my …
small
What has happened to us? Have we stopped celebrating small milestones? Are we not happy with smaller wins? The meaning of success and happiness has altered with time. We want everything huge, big. We are so much busy seeing the bigger pictures that we have forgotten seeing smaller joys. The smell of soil after the …
Why I Write, George Orwell
I wanted to write enormous naturalistic novels with unhappy endings, full of detailed descriptions and arresting similes, and also full of purple passages in which words were used partly for the sake of their sound. I think there are four great motives for writing, at any rate for writing prose. They exist in different degrees …
Scent
Has the scent of agarabaati reminded you of your mother’s evening prayers? Or has it remained you of your ex, the fragrance of perfume at the client’s meeting? I wonder why our brain acts this way by throwing our past. Everything comes to a halt. Positive association of it brings a smile. We end up …
Lipstick
I have been getting advice from people who are successful in selling or marketing. The problem with me is that I am not a believer in either. I apply the JTBD approach to sales. It is popular in product development. I have written about “Jobs to be done” earlier in detail. Pillers of Jobs to …