After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm. The author identifies customers in 5 different types, from my understanding I have shortened it to just …
Author Archives: Atul
feature
Your customer is going to use 30-40% of what you have sipped in your product features religiously. Rest is just for a parity set of features with your competitors. In case you are building an enterprise product, minimalism, and simplicity can go against you and surprise your users. Since incarnation users have been conditioned to …
days
There are some days in life when things appear harder than it is. The situations, scenarios, and instances will feel like falling apart. This should not affect you, your virtues. For how much is lettuce sold? Fifty cents, for instance. If another, then, paying fifty cents, takes the lettuce, and you, not paying it, go …
value proposition
Each product is built on providing a value proposition to its consumers. What you as a product wants to be and how you are perceived by the customer has to be in sync. If Uber will not provide you a cab, what will you do with its app? Its value proposition is the premise of …
stages
Product development has many levers. A customer will not just switch to your product on your premise of being better. They would like a first-hand experience. At the same time, not all customers are equal, each has its unique pain and desire to progress. It is important to stay in a bigger vision while listening …
brain constantly changes
Our brain constantly changes. A lot of it depends on how we perceive things or align our beliefs. A large chunk of it depends on the environment, people around us. With the advancement of technology and the constant flow of information, it is easy to change our minds. Sometimes in good, while mostly in a …
projection
I don’t understand this craziness of selling oneself: looks, knowledge or thought leadership over social media. Are we so alone or shallow from inside or are we scared that no one is listening to us? We have stopped living for ourselves but our projections. How we look, what we read, what we were or what …
raw
Seeing a child is fascinating: all of their tantrums included. It is amazing how they live an independent, break free life. There are no rules or etiquette written for them. All of their actions are raw and free from the booklet society throws at us as we mature. Sometimes I wonder was it better being …
plant
Looks like the 24/7 news on protests has gotten over me. In my dream, I was crying over the cutting of the mango tree by my neighbor. The tree has grown with me, it is habitat for many birds apart from delicious mangoes. I called up mom asking about it, it looks like it was …
Education
I now understand the importance of education now after living 30+ years of my life. Most of us coming from a modest middle-class family from tier 2-3 city has the same story. I had never imagined being part of all these glitters. I had no idea what I will do in my life. Our earlier …