Most of the lucky ones are in social isolation. Trying to read and learn more about the Virus. Martinus Beijerinck discovered and coined Virus while finding the reason in his father’s tobacco plant. TIL moment for me, maybe because I hated biology in my school days. 🙂 Excerpt from the book The Viral storm.
Author Archives: Atul
March Readings
Contagious The mom test Positioning How brands grow: part 2
Is your brand buyable?
I liked reading How brands grow: parat2. Narendra had recommended me this book. If you are building a consumer online/offline brand for an emerging economy, it is a recommended read. In one of the chapters, the author talks about the relevance of your brand.
Effort and Incentive
We are lazy. All technological advancement: the washing machine, mixer grinder, and many others invented for the same. We don’t like changing habits as well. Making someone adapt to a new system is super challenging. Unless we are incentivized or rewarded 10X our effort, we are not switching our existing workflow. An incentive for your …
luxury
Since IMF is formally announced we are in a recession, a tough time is here. They also mentioned that this one is going to be worst that 2007. I am sure time will tell us more about it. But in the current scenario, things are messy. We are all indoors, everything is shut and the …
little
We are in a lockdown. Our maid, cooks are not allowed to come to help us. While we can celebrate, chill, cook, crib they are in pain. We can do a little by paying them for these days they are out of work.
break
Twitter is a great place for connecting, learning sharing ideas. Unfortunately in the current scenario, it has a little sad for me. I am taking a couple of week’s break from it. I have discontinued my account for 20 days.
ww3
It is humankind vs invisible virus, who would have pictured world war 3. This time around we don’t have two camps fighting for superiority or resources. This time it is different, it is about our survival. War and corona are alike. They both take lives and wealth. Both make the global economy paralyzed. A war …
relationships
After crossing 30 I have realized a few things matter in life. Most important being building relationships. I can count on my fingers the number of people I have around me whom I can bank on when am dying. Does this mean I am stopping my adventure of connecting with more people? Nope, on average, …
Reading
The more and more I am drowning inside books am realizing about the authors who are reaping $$ out of buzzwords. Mental model, a cure for stress, leadership, becoming successful, a winner in negotiation. These are the topics you will find the topic of the bestsellers. My limited learning suggests most of these are puff …