What amazon does differently than its counterparts is: obsession with their customer’s delight and satisfaction. I was going through this post and saw the YouTube video below. Jeff Bezos defined the entire company’s focus on customers and explained over a napkin. As companies or startups grow, they go on raising subsequent rounds of funding. An […]

Paper: On product customization and customers willing to pay more

I was reading this behavioral economics paper [PDF] On product customization and customers willing. It cites how our bias plays its role (endowment effect, IKEA effect) and why credit card companies, E-commerce giants stress on personalized care and recommendation. Why we end up paying more for the customized coffee mug and feel worse if it […]