What amazon does differently than its counterparts is: obsession with their customer’s delight and satisfaction. I was going through this post and saw the YouTube video below. Jeff Bezos defined the entire company’s focus on customers and explained over a napkin.

As companies or startups grow, they go on raising subsequent rounds of funding. An investor or VC fund bet on them for their long-term growth. In most cases, these startups spend millions of dollars in customer acquisition via discounts and advertisements. A very few of them work on a word2mouth or delighting their customers.

I am paying more to amazon because of their customer satisfaction than the others. What other brands have a similar cult following? Brands and founders are more busy achieving unicorn status than delighting their customers with service and winning their trust. I am so dependent on amazon that it’s a default place for any online purchase.