It’s always about money. People will lie to you. People will leave you. People will fight with you. People will make you vulnerable. You cannot blame them, the era of consumerism and hoarding has redefined the meaning of life and happiness. It is not their mistake, marketers are winning and our consciousness is continuously sedated.
Author Archives: Atul
Philosophy
One of the key learning from reading philosophy has been: There are only a few things in your control, be it life and work. We are living in uncertainty, we have no idea about how our peers, customers, loved ones react. We have to keep working, walking the path of virtue and enjoy the journey. …
authors
For the last 6 months, I have been reading one or the other books of Ruskin Bond. I took justbooks membership to read mostly short stories and fiction. The more I read Ruskin, the more I find myself in one or the other story of his. It is likability and similarity which drives me to …
women
Being a woman in a patriarchal society like ours has never been easy. The duality of ours praying women as mother Kali/Laxmi at the same time ill-treating wife, mother, sister is a daily occurrence. We forget the reality that its mother who keeps a child in her womb before he comes to life. It is …
parents
In the busy world of communication, we are always glued. The destination has shortened, the relationship has shrunk. We have gone social with everything, our best possession of being with parents in their older days have gotten impossible. We can blame it for migration, an opportunity for work and all. If we are not giving …
question
Sometimes we have to question everything: decisions, situation et all. Asking questions makes us more aware of ourselves. We either get too comfortable with us or forget who we were before. Asking questions does not mean being our biggest critique but minimizing future disasters by knowing what in the past did not work.
Productivity
We are living in an era of productivity porn. We are turning into an Android, measuring every action of ours: walking, eating, drinking. How are we different from a lab rat? I see people sermonizing about how important is productivity, what to eat and what not to eat. We humans being a social animal and …
founders
Off late talking to lot many founder friends. One major question which pops us what could go wrong: money, idea, market? Again and again, the answer was: founders giving up too easily. Running a startup is like venturing into uncharted territory, the outcome is not defined. A lot many founders get into it for the …
maximize
We are living in a world where everything is about maximizing. Be it productivity, wealth or happiness. We are so lost in this race that we end up sailing in many boats at the same time. In the early days, we self gloat our productivity. As we progress, managing many fronts get difficult. We end …
Contagious
Picked this book title Contagious, talks about viral marketing and word to mouth. If you have read Robert Cialdini: Influence and Daniel Kahneman: Thinking fast and slow, you can skip this book. Summary of the book in 2 pages.