As a founder, solving a problem one has to find early adopters. These are people who will use your product from day 0, even when your product is broken or half baked. These early adopters come in two categories. Those who like and care for you. You will find many well-wishers who will come as …
Author Archives: Atul
The mom test
I wish someone had given a copy of this book: the mom test, when I was starting up. It would have saved 1000 odd hours which as a team we consumed in meetings and shipping features. As an early-stage company and a first-time founder, I have gone through many cycles. Sometimes misread what customer is …
feature crap
As an early-stage startup building product from the ground up, please prioritize features early on. It is a feature creep that will kill you before the starvation of funds. It is very easy to fall for users feedback, compliment as an ego boost. We rally behind every other request we get from our users. We …
Panic
Reading media gives a sense that we are in an apocalypse. Everything is getting hammered from health to economy to life. People are not only predicting the death of millions but completely reshape of the economy. Nobody has seen the future, yet everyone is predicting. This prediction is creating a panic. We don’t have everything …
Corona Effect
Corona Virus is talk of the hour. Be it twitter, phone, WhatsApp, everywhere is surfaces. WHO has declared it a pandemic. It started in China and now traveled across the world. It will take at least 18 months to ship a vaccine. It is elderly who are worst affected by this virus. The dogs are …
UX Learning
When I started building my product, I had no clue about user experience. Sitting with customers, listening to their pain points and watching them use products is learning. I am still far from being perfect, but getting better every day. Some Takeaway: Similarity: We humans avoid cognitive overload. We are lazy and dislike doing things …
money
It’s always about money. People will lie to you. People will leave you. People will fight with you. People will make you vulnerable. You cannot blame them, the era of consumerism and hoarding has redefined the meaning of life and happiness. It is not their mistake, marketers are winning and our consciousness is continuously sedated.
Philosophy
One of the key learning from reading philosophy has been: There are only a few things in your control, be it life and work. We are living in uncertainty, we have no idea about how our peers, customers, loved ones react. We have to keep working, walking the path of virtue and enjoy the journey. …
authors
For the last 6 months, I have been reading one or the other books of Ruskin Bond. I took justbooks membership to read mostly short stories and fiction. The more I read Ruskin, the more I find myself in one or the other story of his. It is likability and similarity which drives me to …
women
Being a woman in a patriarchal society like ours has never been easy. The duality of ours praying women as mother Kali/Laxmi at the same time ill-treating wife, mother, sister is a daily occurrence. We forget the reality that its mother who keeps a child in her womb before he comes to life. It is …