I had fatigue every time I heard people talking about equality. Our country, culture is so divided and diverse that equality is a dream. One thing which has more power over equality is education. It is a great equalizer. With proper education, we are capable of choosing life on our terms. Most developed countries had …
Author Archives: Atul
nature
Nature is what I have been missing from my life. I grew up enjoying summer holidays with my grandma, eating mangoes, guavas and other fruits from orchids, bathing in bore well pumps. Most of those are gone now. We have house The village, the charm, and melas around Navaratri, the playful fun during Holi have …
satisfaction
The life we are currently in is like we are playing super Mario. To win imaginary levels we are running. We call it a goal, prestige, and power. How much these mattered to us when we were kids? Were we not innocent and lived in now? We are running for more and creating imaginary metrics …
January Readings
The greatest salesman in the world. Nuts Saying No to Jugaad: The Making of Bigbasket My tall green friends
Zindgi
Apni zindgi ko kyun hum kar dete hai kisi aur ke hawale. Kyun hum ho zate hai mohtaaz bhale kisi aur ke. Zindgi hai kuch lamho ki, khel khel me zate hai ye nikal. Is chote se zindgi ko kya humne dekha nahi gahryee se. ye bechaini, ghutan aur ruswaye, kyun rakhte hai itne naa-umeedee? …
humble
I had a great day today, met half a dozen great friends and mentors. Each one of us building our own: startup, funds, and journey of life. I noticed a common pattern, we are happier and life feels more meaningful. This has not made life easy for us but gave us the freedom to live …
past
How many times in our life we look back at certain times and wonder what we could have done differently. This self-realization of what we could have done differently in the past for a better now for a relationship, job, skills keeps hitting us. Why do we have to ponder in it and waste hours …
Bigbasket story
All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket. The book talks about a similar element of …
Journey
For every 100 naysayers, we also have one believer. The journey of life or entrepreneurship rests on these believers. Someone spending a minute or two on your product or spending an hour or two should not affect the journey.
Crossing the Chasm
After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm. The author identifies customers in 5 different types, from my understanding I have shortened it to just …