In the book “the transparency sale” author talks about what moves buyers towards your product: Trust in your product. How much can your product be trusted in solving the pain points? Is your product going to avoid buyer’s confusion? The buyer gets pitched every day. Is your product the needle in the haystack? Buyers preference. …
Author Archives: Atul
pricing levers
While reading the transparency sales, the book I learned about pricing levers. What he means by levers is what drives the pricing of your product. He uses the example with Enterprise B2B SaaS. The 4 levers: The number of seats: How many licenses the team is willing to buy. Upfront: How quickly is the customer …
treated
Why is it so difficult not to move beyond transactional relationships in our life? We are all humans and deserve some love, empathy, and respect. Why is class, race or money has to take preference over humanity? A taxi driver, waiter or your co-worker is as human as you are. How difficult it is to …
zone
Similarity and likeability play a vital role in any relationship. Does it also foster a limited thinking mindset? Do we end up creating a zone that is built on limited ideology, knowledge, and belief? Would it not be great to go out, explore meet people with a different ideology, expertise, and skills? Why do we …
little things
When was the last time you made a surprise visit to your parents? When was the last time you joined your best friend for dinner unannounced? When was the last time you took the entire team for an excursion, a day trip on Monday morning? Little things, surprises matter. People cherish it for life. Time …
blocker
When you are working in a team, the first thing you have to do is to let youngsters be independent. There should not be a blocker or a god-like figure under the shadow of whom they are living. This hierarchy and living under the shadow of someone is a big blocker for the growth of …
Moonshot Game
I liked reading the moonshot game by Rahul Chandra. It is his journey, a collection of entries through his days of starting Helion Ventures to closing it. I have my personal 5 takeaways: Decisions: A lot many decisions in the VC world are collectively taken and still work on the guts instinct. Pedigree: In getting …
leave
Our human mind dislikes letting it go. A lot of it has to do with sunk cost. Our capital, emotional attachment to the cause, relationship et all. I keep reading and motivational speakers and social media marketers championing: Don’t Quit. What they don’t tell you is the opportunity cost. Our sunk cost takes over our …
Rituals
I was reading Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work. The common pattern and learning were: People left their brains on autopilot. Some went for long walks. Some started day with a cup of coffee, tea or music. Some had lots of cigars Others like Jung built their own …
why
Why do we have to find a reason behind everything? Why can’t we let things rest as it is? The constant questioning is not worthy. Why do we have to postmortem everything happening to our life: good/bad? Leaving past behind and focusing on now does better. Why did this happen to me? Why are they …