I remember elderly advice coming from all fronts:Eat slowlyTalk slowlyWrite slowly and many others advice. I would wonder what was wrong with them all. As I grew up, the era was all about running fast. We were fed immediate gratification from food to relationships to sex, all on a single mobile tap. Slow ended up …
Author Archives: Atul
competition
During our catchups or demos, some customers will list out our competitors. I would get uncomfortable. As we progressed in building Taghash, we realized the only competition worth focusing on is: solving customers’ pain. Once we solve it, we get paid both monetarily and via word of mouth. All these years of existence: we spent …
desperate
We lose sales, and our relationship gets sour because of our desperation. We should realize that things in life take time. When we become desperate, we end up becoming obsessed.As a result, we forget to see things rationally. Early days of building our company, I was so desperate for initial customers that I gave away …
zindgi
ek mukaam pe log mil zate hai, zindgiyaan mil zati hai, mil zata hai jine ka asra aur ho zate hai zindgi ko jine ke liye agrsar. kitne duvidha se likhe hai zindgi hamare, kuch pal kuch humsafar mil zate hai zindgi mae, dae zate hai sahara aur kuch khusi. Zindgi waise bi to chand …
thoughts
Are we slaves to our thinking?Do we act according to it?What are these thoughts?How or why it comes to us?Is there a way to live the present moment of life without thoughts? Our life is a sum of our past experiences, ego, and expectations. Our thoughts cement it. Every little thing we do, feel, and …
smile
When we smile, it brings peace and joy. It’s our body’s hormones that come into play. It reduces our stress and pain. It brings an aura that makes the world around us pleasant. It’s like spreading the wings and making everyone around happy. I understand we live a stressful life. Thanks to the rat race …
kids
We are all little kids within. We like to be cajoled and cared for. Sadly the world we are living in, we are all busy. We have forgotten ourselves. As a result, we are running like zombies and never giving importance to the little baby inside us. The little us that wants to dance, play …
Perfect
Don’t be a perfectionist. You don’t have to put yourself in a bucket. You are less stressed and working in your focused area without any FOMO. It takes away lots of mental pain and expectations burden when you are not part of the herd. The world will leave you thinking you are crazy.It is a …
Long game
Building a startup is like raising a child if your fundamentals are to leave a legacy. Building a company requires an honest culture and a people-first approach. As a founder, this should be the most important virtue. Things take time, and building slow and steady cement utmost love, care, and pain. It is towards solving …
prayers
I was at a workshop where artisans make Pashmina Shawls. It was good learning. The overall process of making Pashmina Shawls takes 4-7 years. It requires a lot of precision and deep focus. One artisan spends all their time in it. It becomes more like their prayer. They carry out every day. They wish all …