The problem with our lives is that we are busy. We are constantly on the go and connected to the world. We are not living in our thoughts but chasing the trends of social media. We no longer hold our own faith or beliefs—they are seeded into us from the outside. What is hot, what …
Author Archives: Atul
address
There is a different kind of confusion one experiences when they have no permanent address. Although I spent my life up to class 10th in Bihar, where my parents still reside, I still don’t know where I will eventually settle or where I can truly say I’m from. I am always grateful to my mother …
moat
Time and again, in sales calls, people ask us what our moat is. We have been running taghash.io for the last 8 years, and we never thought in terms of standard startup metrics or company formation. For us, it has always been about solving customers’ pain points and getting paid for it. In crude terms, …
Granted
We are slaves to our ego and laziness. When opportunity knocks on our door, most of the time we let it go. The reason could be our ego, along with a lack of motivation. The difference between success and failure depends on who gives up first. At the same time, it also depends on showing …
business
Since starting my career in 2007, I have witnessed many technology cycles and recessions. One common theme I’ve noticed is that having clear business fundamentals takes you a long way and helps you sail through all these tides of challenges. Every five years, there seems to be a new business fad, and many companies emerge: …
Optimism
One of the key challenges that most of us founders face is being an eternal optimist. Building a startup is no less than building a life and family. It requires lots of optimism. The everyday grunt to keep stakeholders happy is not easy. It’s like the world is crashing on you. Your family life is at a crossroads. …
craft
Our mind crafts stories, connects conversations, and forms opinions. If left unchecked, it can wander and bring many unknowns before us. These can be good or bad, depending on how we perceive them. The world around us is built on selling what we are missing in life. The entire narrative of consumerism revolves around what …
World
We are so engrossed in ourselves and our lives that it becomes our world. The dream is ours; our obsession takes us to new heights. The undaunting hard work of ours mixes passion, profession, and personal life as one. As we run, move, skid, crawl to make our lives, we forget about everything else. In …
Shortcut
The media glorifies jugaar methods of us Indians. While in the short run, we garner media attention, and the hype cycle gets us eyeballs. When we see it in the long term, it fades without any warning. Our minds and media attention are limited to a short span. Everything that garners wide acceptance in the …
narrative
We are living in a narrative: a script presented before our eyes. Most of the time, it is promoted by a celebrity, influencer, or the media. That is how cinema once shaped our society. After the cellphone and mobile internet revolution, we are living a reel life, not a real one. Everything around us makes us feel …