culture

Ben Horowitz in his book “What you do who you are” about Slack’s culture. Smart Humble Hardworking Collaborative Slack’s founder says every Slack employee should have these virtues.  It got me thinking about how most startups are paying 100X salary and taking bullshit from A performers. The toxic culture at many big billion companies is …

customer support

One of the chapters in company of one, author talks about customer support. Customer support and level of delight are what makes a brand stay out of the crowded competitors. He gives an example of Rackspace’s famous pizza story and Trader Joe’s. Startups run after growth and getting new customers. They can apply various marketing …