I know this sounds very anti-sale, especially in SaaS. But if you are building a product with a small total addressable market, be wise and picky when choosing a customer. When there is renewal happening every year and word-to-mouth boosting your product, it matters picking customers by yourself.
Category Archives: Uncategorized
Line
We live in a free world. We are not in any shackles. The decisions we make are ours, and so are the repercussions. We are beaming with confidence in youth. We believe in changing the world. Our determination and arrogance have a thin line and many fall for this trap. With time the treadmill of …
Treadmill
Many call our life a treadmill, like a bot living in it and traversing every day’s defined societal norms. We keep living to fulfill the dreams of our dear ones, we try to make others happy. The journey of life is short, we end up running and running. The expectations of others keep on increasing, …
loop
Our life is the moment we live in. It is the sum of every breath we take. Some of us understand this and live rational lives, knowing what we don’t want. Other kinds of mortals spend their lives thinking about or regretting the past. What to plan for the future comes next. The journey of …
Union
Startups survive because of the grit and perseverance of their founders and the culture they foster. Running a startup is like sailing through a tide. Sometimes, the journey becomes difficult, and near-death experiences become everyday occurrences. Half a dozen companies closed because they grew too fast or founders could not run on frugality. The culture …
Bad
We put labels of good or bad on everyone around us. In reality, we are all different, and due to constraints and limitations while growing up we behave in a certain manner. I give you three examples below:
hunger
Building a startup with limited resources requires hunger in you and your team. That is one key tool to take on your established competitors. Many founders relate hunger to money, and they end up chasing investors. In reality, hunger boils down to having a singular focus for the entire organization. It’s about operating under constraint …
willingness
What will intelligence do if you have no willingness to work? There are millions of such people letting their knowledge rust. The reasons for their non-willingness can be many, from their laziness to aspiration mismatch. Success came to those who made efforts to cease it. Success comes in small bursts after putting in all your …
aspire
We Indians are simple people. We are poor. We have aspirations to see offspring living a better life than ours. Our single goal becomes seeing our offspring succeed after their inception. My parents are no different. From early on, my sister was sent to boarding school because my mother was unsure of a better education …
Pattern
Once you have lived enough or your job involves meeting humans, you subconsciously develop a pattern about people. In short, you start realizing what you don’t need in people. It can backfire at times but mostly keeps you sane. You will not waste your time in negotiation or making others happy. Our lives are lived …