fear

What keeps us motivated by our fear of losing something, someone, or obsession with acquiring something or someone? In one case, we are living in constant fear. We are fighting a battle for safeguarding our ownership. In another case, we are an evangelical putting ourselves in the front line.

fear

The more I have ventured into sales, the more I have realized it is about eliminating customer’s fear. In enterprise sales, there is one decision-maker who cuts the cheque but multiple stakeholders. So adopting something new, taking a decision is a tedious process and comes with lots of responsibility. The sales cycle is longer as …