One of the perks of living in Bangalore, the Silicon Valley of India, is the fact that I encounter a lot of entrepreneurs on a daily basis. Based on my rendezvous with these people, I keep asking them this one question : Why do you want to launch a startup?
Most of my friends who are steadily building careers with startups always give me some interesting answers. Based on their replies, I have formulated my own logic of understanding their perceptions of working with a startup.
In this post, I am going to keep my examples limited to the Indian companies only:
Why build startups in India?
- It is supposed to aid in solving problems affecting us.
- They are built around the inherent Indian condition.
- They aim to work towards fitting in the product market.
- It is also intended to grow quickly financially.
Aim To Solve Problems Affecting Citizens:
Most startups aim to assist the public get their work done efficiently. While some are built to improve our everyday living, others are serving as an aid to out of reach citizens to enable them to get their regular work done prudently. In my discussions with many of my friends in the startup business, they unanimously agree that startups are more useful when they improve the state of affairs of the current situations.
For ex: the company,Practo, has connected doctors to patients by using a mobile app and it was the need of the hour & these guys just made it happen. At the same time, if you’re looking for a food joint to dine in town Zomato has that covered. Similarly, to book a bus ticket, redbus is the solution.
Build Around The Inherent Indian Condition:
India is a population of a billion individuals. The start ups may be successful elsewhere but in India you have to adapt to the Indian psyche. I appreciate that a company like Mcdonald’s or KFC is constricted to serving pure veg food minus the beef that is cleverly altered to suit the average Indian consumer. This kind of smart marketing is required to understand the audience. Another example is Amazon, highly successful in the US but struggling to dominate in India due to stiff competition with FlipKart. One more is Uber that is struggling in India to defeat OlaCabs, their Indian competitor who is gaining more brownie points with its customers over Uber.
Fit The Start-Up Product In The Market:
I get to hear this all the time, a product to fit the market. Whatsapp became an immediate hit with the audience because of the rapid smartphone adoption & its minimal 2G requirement. I can surely say, it literally killed the SMS business. While Yahoo chat had all those emoji features in 2008-09 but nobody cared about it due to a less internet penetration. It was launched ahead of its time and hence failed. Startups require accurate timing to click and succeed. With 3G and mobile technology reaching out to most of the masses at a very rapid pace, I am sure life will be easier for any startups launching products in this era.
Its a generation that wants to make the big bucks quickly and enjoy an early retirement compared to our forefathers.This is absolutely perfect if you have a success plan. Unfortunately, most of the startup founders end up making very little because of stock dilutions. I remember watching the YC startup school video where one of the co-founders mentioned that rather than starting your own startup, your chances of making more money is while being part of one of the top 10 employers(like google/facebook). So think about. If money is what is only driving you towards a new startup, maybe you got it wrong.
So, there you have it. In total disclamation, I have written this post to highlight the essence of startup business in India and to guide you to understand the purpose and difficulty to launch your own. In no way am I certain that this is the fast rule to a successful venture, but atleast through the experiences of others can focus on providing frugal tips to benefit any new launch.