Lately, I’ve been receiving a lot of mails related to PMP training & other skill development for freshers. So I found a reason to write a post considering my inbox is spamming with this content. I wonder, if I am the only one getting these kind of mails/promotional campaigns via the email medium or targeted ads on social media? If so, why and how effective are these kind of campaigns for someone like me?
Here is my take on how this can be done but in a much better way:
Age Group : First of all know your audience. These campaigns/mails should be targeted on the basis of age groups and background checks if you will. For ex, I am unmarried and have no blasted interest of buying baby diapers with a 30% discount!!! What a waste of my time and theirs!
Demography: If your product suits a particular demographic or area then plainly focus on that rather than mass advertising, Pushing irrelevant ads/campaigns of a product available/to be purchased in the United States is not going to capture my interest, leave alone market it.
Punchline: Why can’t emails have smarter subject lines? If I open an email or click on my timeline to navigate to the product page, I am expecting instant answers to advertising. I mean, it should clearly tell me what the offer is in less than 5 seconds of navigation..
Wrong Channels: Not that I’m complaining knowing fully well how much money circulates in advertising, but the logic is simple. Placing ad campaigns on wrong mediums is a waste of money. For instance, not everyone in India is on twitter so who cares what is available there?
Overdoing: I am least interested in receiving or viewing the same ad’s on every site I visit in a day either as a popup or as a banner, ridiculous! It will only make me dislike the product ever more. Its like being on twitter and 5 times a day promoting the same book every time, I simply cannot take it and chose to mute you.
I know some marketing agency or brands are taking care of their marketing and advertising on social media but the road ahead is a long one and the efforts are not good enough. We go to do better.