People forget these days that authority does not guarantee respect. It requires empathy and degree of commitment.

If you are kind, impartial and treat everyone without any bias people will respect you.

If you are in the sales role, you would be facing this daily. Every purchaser expects you to listen to them. They would like to be the supreme authority. It turns more of shoving their ego instead of rational conversation.

With great power comes great responsibility.
Benjamin “Ben” Parker(Spider-man)

You cannot threaten or scare your peers on account of superiority for respect.

One has to earn respect by respecting others.