Mere association tendency

Our brain likes to take shortcuts. It is programmed to take quick decisions. That has been a reason we call it monkey mind.

How many times did you buy ice cream or soap or soda because your favorite superstar was selling it?

  • Go out and check the signboards people selling sugar associate it with Happiness.
  • Cesarean section is advertised as pain-free delivery.
  • Alcohol is sold association company of friends.
  • A credit card is sold as freedom.

Mere association tendency is not limited to humans. Russian psychologist Pavlov conducted an experiment on a dog. In the experiment, he rang a bell before feeding the dog. He repeated the same for some time and noticed ringing the bell alone resulted in dog secreting more saliva.