It requires a different kind of mental models to do thing differently in a crowded market. I am still 100 pages through reading Nuts, it talks about Southwest Airlines and its founder Herb Kelleher.

Herb was a lawyer by profession and regular flyer. It occurred to him over a drink, the idea of starting an airline. It was not easy because of the law, monopoly and legal battles. It took them 4 years to go out and launch their 1st flight.

What kept Herb and Southwest going was doing things differently:

  • Best customer service.
  • Cheap flight.
  • Focusing on companies profitability over capturing market size.
  • Treating employees like humans
  • Persistence

Sonal gave a quick 30 mins podcast where Herb Kelleher is sharing his Southwest Airlines journey, worth listening.