We crave for pleasure. Going by marketers pleasure comes down to great vacation, food, and partner. 

I take the definition of pleasure from the Greek philosopher Epicurus. My life has gotten much better since then.

Epicurus was a Greek philosopher and founder of the school of philosophy named Epicureanism. Center of his Philosophy revolved around pleasure. 

According to Epicurus: “Pleasure is the beginning and the goal of a happy life”

Epicurus observed that pleasure has a few simple ingredients:

  1. Company of great friends for life.
  2. Freedom to lead a life on our own conditions. 
  3. Conscious thoughts, being aware of self. 

I have written in length about Epicureanism in