We crave for pleasure. Going by marketers pleasure comes down to great vacation, food, and partner.
I take the definition of pleasure from the Greek philosopher Epicurus. My life has gotten much better since then.
Epicurus was a Greek philosopher and founder of the school of philosophy named Epicureanism. Center of his Philosophy revolved around pleasure.
According to Epicurus: “Pleasure is the beginning and the goal of a happy life”
Epicurus observed that pleasure has a few simple ingredients:
- Company of great friends for life.
- Freedom to lead a life on our own conditions.
- Conscious thoughts, being aware of self.
I have written in length about Epicureanism in https://atuljha.com/blog/2018/04/04/we-are-all-epicurus/