Buyers Side

In the book “the transparency sale” author talks about what moves buyers towards your product:

  1. Trust in your product. How much can your product be trusted in solving the pain points?
  2. Is your product going to avoid buyer’s confusion? The buyer gets pitched every day. Is your product the needle in the haystack? 
  3.  Buyers preference. Is your product providing everything a buyer is looking for?
  4. Is the buyer willing to pay the price you are quoting?

In sales all these work in equilibrium.