In the book “What you do is who you” are Ben Horowitz has a shared cultural checklist for founders building companies.

  1. Cultural Design: Culture should be the same who you are in real life or professional. 
  2. Cultural Orientation: Monkey see, monkey do. Ensure the newer employees are mentored well to join your bandwagon.
  3. Shocking Rules.  
  4. Incorporate outside leadership 
  5. Object lessons 
  6. Make ethics implicit
  7. Give cultural tenants deep meaning
  8. Walk the talk: You have to equally follow ethics what you have defined for your organization.
  9. Make the decision that demonstrates priorities: You have to abide by it and that is when others will follow. 

We are different, so is the purpose or our rocketship. It can be different for us all.