I am into sales now, since the product has matured and we are getting some traction via word to mouth.
One of my key learning has been, being honest makes life better for both parties. Sales are more about a relationship than profit. People are generally helpful and good. They appreciate your effort if you are open to sharing your vision and end goal.
Some of the folks who did not buy our product connected us to others who are our customers. This happened because the connection was honest and not transactional.
Lastly, I have realized I have to work with great people, who are empathetic and believe in our vision and be part of each other’s journey in the long run.
I happily mention my competitor’s name to those who ask me and also walk away or polity says NO to folks whom we feel will be a pain as our future customers.