More is what drives the world economy, be it production of newer iPhone or Tesla. The human mind craves more of everything, a small car over a big one, a big closet with cloths. Before advancement happened we had limitations: food, medicine, and arms.
The consumerism mafia came all guns blazing, disguised under emotion we ended up seeking for more. Anything and everything more became a standard from warheads to supersize soda glasses.
When it comes to happiness, empathy, and satisfaction the goal post of more points to infinity.