Why do we get distracted and move away from the core? Many organization tries to expand and enter into non-core and lose their focus. The one thing which defines them gets a blow.
Is it a growth mindset or greed? The quest for expansion is a double-edged sword. When it backfires, your existence comes crumbling.
We are living an era of creative destruction, moats are short-lived. Most innovation should be on doubling down the one thing which differentiates to rest.