I had posted a question on Twitter a few days back.
I got many replies. I was chatting with Subbu today and, he mentioned our quest for desirability. We want to be liked and appreciated.
We all know that capitalism thrives on our loneliness, boredom. We should add desirability as well to it. The three pillars have fostered civilizations, empires, and everything in past and present.
Charles Darwin said only things which matter to our species boils down to propagating our DNA or reproduction. The desirability bug of ours works towards ensuring that.