We are living in noise. Everyone around us has something to say; everyone needs our attention. Each one has different expertise and experience.
As a builder or any rational human, it is necessary to keep a filter. It keeps us focussed and aligned to the long-term vision. Falling into the noise will lose our focus and, in some cases our identity. We know our DNA, the circle of competence.
These noises can throw us in a whirlpool and, having an affirmation helps.