Enterprise sales are about winning people and their trust. At the same time, one cannot make everyone happy. We have many sales closed because stakeholders believed in us and, we delivered our promise with time. In numerous instances, our believers switched organizations and got us there as well. We closed multiple sales just by delighting those who believed in our journey.

We had gone through dozen-odd meetings where our potential buyer would ask us to come back next set of features. It would be never-ending.

We did it because we were also learning and desperately needed early product uses. With time we realized about qualified or unqualified sales prospects. It would take us a few meetings to pursue or move on. I think time and experience made us better than before.

We are still not perfect and, it’s day zero for us. But one thing is sure, people or customers have to like you before buying your product.