I have heard from many about planning and then executing. My problem with planning is that it drains you so much that there is no energy left in execution.

There exists a multibillion-dollar industry on project management and roadmap tracking. On a multi-year and thousand minds, it makes sense.

But when we are small and building, what matters is the initial customers and their pain. Every team member gets motivated seeing their work used in the real world.

In our founder’s catchup, we always circlejerk and converse over hiring a head of product and whatnot. I always suggest early customers define your product. In building a consumer app and copying a US counterpart you need a product person for the donkey job.