In the last 4-5 years of building Taghash, 4P pillars have acted as guiding principles. I am thankful to Raja for letting me know about the “Jobs To Be Done methodology” and for giving me a copy of “when When Coffee and Kale Compete” by Alan Klement.
Alan Klement talks about “jobs to be done” in:
“Pain, Desire to progress, and Willingness to pay” methodology.
Marty Cagen talks about building product keeping:
“People, Process and Product” methodology.
In our case, we read, re-read, and built our version of it by adding Marty Cagen’s book: Inspired and Alan Klement’s teachings creating 5P.
Pain: Identifying whose pain it is?
Persona: Crafting ideal persona of user in pain.
Process: Understanding their current workflow and process.
Product: Building a product incorporating above 3.
Paisa (money): Identifying the customer’s pocket and willingness to pay.