In sales, it’s a simple trick and technique where your customer will throw you against your competitor. They will remind you what features you don’t have or what price point will work for them. At times they will also come back asking about being costlier. I have gone through all these scenarios.

Our market expects us to join the pit and get into pricing negotiation, so most companies have a sticker price and original price. We have not been part of this madness. As a result, we have lost a few customers.

The introspection makes me wonder if we should have followed industry practice and gotten into a negotiation like selling vegetables and haggling. The reason being a lot many of us enjoy the process and get a sense of superiority and self-gratification in winning some battle in reducing the price.